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Users will soon have a new feature that permits them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the service disclosed that it currently hosts more than 1 thousand million AI videos.

Trial and Implementation

The update is undergoing trials over the next few weeks before a widespread release. This shift aligns with a rise in AI content, spurred by emerging content generation software.

AI Content on Other Platforms

It has been noted that nearly 10% of the quickest rising content creators on a popular video site primarily display content made by AI. A large amount of this content is considered low-quality AI content, a phrase for substandard, factory-style content that is frequently illogical or bizarre.

Based on user feedback that many people enjoy content made with AI tools, including computer-generated images to informative clips, and we want to offer the community the option to adjust the amount of that, according to their own choices,” said a spokesperson.

Scale of AI Content

The platform shared that there are presently 1.3 billion videos on its app identified as AI-generated. Collectively, more than 100 m videos are added to the app each day, making clips made by AI a relatively small part of its total content library.

User Control Features

Viewers will be able to reduce or increase the amount of AI content they view by accessing the “manage topic” feature in the app and selecting AI-made media. Additional categories that currently be controlled under the filter include news, clothing, beauty, and dance.

Content Labeling and Policies

Its guidelines oblige users to identify convincing AI-made content, and it bans malicious fake videos of public figures or emergencies. Any believable AI-generated clip that is not labeled can be removed under its community policies.

Additionally, the service will now apply an “AI-made” tag to content made using its proprietary AI systems, or detected by an collaborative effort for spotting artificial media. This action is intended to help prevent users from attempting to evade the tagging system.

AI Literacy Programs

The company is furthermore introducing a $2m AI literacy fund for specialists and organizations to develop informative material about using AI responsibly. This project will assist non-profit groups dedicated to educating coding and technology.

Platform Protection

The video-sharing app has justified its content review process, during controversy over intentions to make redundant hundreds of safety staff in the UK. The company is planning to cut a significant number of roles in its content moderation department in the UK capital, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.

A senior executive clarified that people-led review would continue to be important, but artificial intelligence can protect employees by eliminating the most graphic content prior to it is viewed by staff. The company reported a significant reduction in disturbing and violent content seen by content reviewers over the past year due to reliance on its AI tools.

It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”